Advertisements and commercials are capitalism’s secret agents. More insidious than that, they’re moles. From their inception, they’ve insinuated themselves into the fabric of Western culture, burrowing so deeply we’ve forgotten they’re there. We’ve accepted them into our homes, into our cars, our places of work, our lives, so much so that we’ve overlooked the fact that what once were guests are now squatters.

And in return for their entertainment value (as dubious and sporadic as that is), we’ve suspended our usual practice of demanding compensation for occupancy, in favor of what’s become, in effect, an occupation.

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